The Moral Imperative

Climate change is no longer an abstract future threat; it is here now. We are experiencing it in our daily lives, as fires, floods, severe droughts, and storms damage our communities and drain our public budgets as the need for costly disaster response grows. The impact of climate change is hitting far sooner and much closer to home than many of us ever imagined. We have a moral obligation to protect our children. By cutting our carbon pollution and investing in clean energy and efficiency solutions in our communities, we can start building a safer and stronger America today.


Americans are ready – and hungry – for straight talk and real solutions. Strong majorities agree that climate change should be a priority for the President and Congress.(i)  In a recent survey, Americans were more than twice as likely to vote for a candidate who strongly supports climate action – and three times more likely to vote against a candidate who opposes it.(ii)

Yet media discourse and policy solutions have not kept pace with public opinion or the scientific consensus regarding the urgency of the problem. This is largely due to fossil fuel-backed media campaigns designed to confuse the public, and electoral spending aimed at stifling political leadership and stalling progress on American climate and clean energy solutions. With practical solutions now widely available and affordable, there is enormous opportunity both for our communities and for leaders who have the courage to confront the climate challenge with confidence and conviction.

The Political Opportunity


Climate Solutions for a Stronger America is for leaders and citizens determined to push back against fossil fuel’s tight grip on American energy policy and to move our country forward – to catalyze leadership and action toward a clean energy future and a safer climate.   First developed in 2012, this message guide has been used as the foundation for a wide range of high-profile communications on climate and energy. Now fully updated, based on new original research, it features a slightly revised messaging triangle as well as updated supporting facts and suggested responses to anticipated attacks.

This guide draws on Americans’ optimism and can-do spirit in the face of big challenges. Those who say nothing can be done about climate change forget what America is capable of – and underestimate what is already happening to transform our energy economy. Use it, give us feedback, and help spark the kind of citizen action and political leadership we urgently need to ensure strong communities and a safer future.

An Updated Guide

Betsy Taylor & Kathy Washienko
Breakthrough Strategies & Solutions, Inc.